How to use email marketing for promoting special discounts at your yoga retreat
Email Marketing: The New year is the time when people decide to leave their old habits and adopt newer, better ones during the year in the form of resolutions. One of the most common resolutions is to get fit and adopt a form of physical activity. Some people try to hit the gym while others choose something like yoga. As a yoga retreat organizer, you want to ensure that you reach out to a maximum number of people during the New Year and inspire them to attend your retreat, but doing so can be challenging.
One way of doing things is offering special New Year’s discounts for your retreat to these people. Create special offers that will only run for a specific time, and inform your attendees about them. You will do so via email marketing which has a high ROI and allows you to personalize your message for maximum effectiveness. Read on to learn how to use it to prompt your special new year’s discounts.
Via Posters
With the New Year around, people have less time to sit and sift through mounds of text. They want the information they need in the quickest and easiest way possible. The best way to do that is visually using pictures and images. For your yoga retreat, you will need to create posters and send them via email. To make this kind of email, you will need a graphics and email designing service like PosterMyWall. You can use its design interface to create gym posters for your yoga retreat to advertise your new year’s discounts.
You will also gain access to hundreds of templates there to speed up the process and make your job a lot easier. Since there will already be a basic structure, you can modify the template according to your needs and have yourself a poster to use.
In this example, the designer has chosen to show a yoga class in progress along with some design elements. They also gave the essential information i.e, when the classes would begin and where. You can take a template such as this one and modify it keeping in mind the New Year. You may then download the poster and send it via email.
Subject Lines
The success of any kind of promotional offer sent via email relies on the recipient actually opening the email. Many establishments send various emails around the New Year on various topics. Many of these don’t get opened because they lack a clear subject line. To ensure your email gets opened and acted upon, you will need to be direct and let your students know about your New Year’s discounts and offers IN the subject line itself.
Use engaging subject lines that are direct and get the point across. Instead of using vague clickbait titles, tell them what you are offering which are special discounts at your yoga retreat for the New Year.
Lines such as the following can work:
- Avail special new years discounts at X yoga retreat by joining now!
Or
- Get one month free at X yoga retreat for the new year!
Wish Them A Happy New Year
Everyone will be hounding their customers around the New Year plugging various offers and deals they want their clients to avail. With so much promotional content being shoved down people’s throats, it can have the opposite effect than what they want. Instead, you can use something simple like just wishing your customers a happy New Year with some subtle content placement.
A well-designed email that wishes your clients a happy new year will be a welcome respite from all the marketing content. But that doesn’t mean you can’t promote your retreat as well. Go for a minimalist design with the main emphasis being on the greeting itself. You can then use images that depict people practicing yoga with a message that says that you look forward to seeing them during the New Year. You may then also include a call to action button with hints of your discounts and offers. You can make it easily using PosterMyWall’s email maker.
Many email templates available there already have the basic design made. You can modify it accordingly and send them. This will save you time and effort and you may use templates like these again when you need an email ready at a short notice.
The success of an email marketing campaign lies in the ability to keep its recipients engaged. With the New Year around, you will target people who make resolutions to take it up during the new year. A well-designed email promoting discounts will further sweeten the pot and compel them to come to your yoga retreat to practice yoga and achieve their goals.
